A Comprehensive writeup on the Heavy Magic brand, its jewelry and the brand’s illustrious founder. This discussion follows the reader through the history of the franchise and its rapid rise to the apex of the gothic industry.
Will Cascio of Heavy Magic has built a following in the custom leather businesss from 1994 on his strive for ingenuity “bringing tomorrow today”, merged with strong masonry, & a keen eye to detail bordering on obsessive. – Discovery Channel
Working in Austin, Texas Will Cascio is perhaps the most able designers and masons of biker sterling silver the world has ever beheld. From 1994, his amazingly successful chain has been manufacturing some of the sterling silver motorbiker jewelry industry’s most detailed and beautiful jewelry. Cascio’s love & dedication to the craft is phenomenal, & he has been known to isolate himself in his workshop for over 17 continuous hours while insanely laboring & forging some of his best pieces of sterling silver artwork. And the fruits of his effort manifests illustriously in the magnificent, intricate and apparently perfect pieces of sterling silver biker jewelry his shop manufactures.
The Rough Old World feel & appearance of Heavy Magic’s biker silver jewelry is the characteristic of Cascio’s designs. When you put a piece of his work in your hands, it feels virtually like you are having a priceless remnant crafted by pagan craftsmen of the nostalgic old long-forgotten civilizations long ago.
Heavy Magic Fame & Accord
Heavy Magic’s products have gained widespread accord & recognition, and have appeared as especially important parts of some of Motorcycling’s best show winning bikes. Cascio’s creations were focussed on by Discovery Channel’s “Great biker Build-Off, in the Prestigious Rob Report Collections magazine – together with many leading Chopper Magazines.
Before he became a sterling silver motorbiker jewelry craftsman, he pursued many earlier careers. He lived 9 years as a rodeo cowboy, four years as a Professional Jockey, eight years as a accomplished Graphics creator. His Graphic Art has been featured in numerous premiere magazines including but not limited to: EFX ART & DESIGN, CHURN art magazine, Magical Blend, Lapis & RELIX music magazine. Will’s former Graphic design pieces was featured on the covers of 2 music CD releases, concert package design, and Tower Records promotion for Grateful Dead drummer Bill Kreutzmann’s band Trichromes.
He has also served on & off for twenty-two years as an Actor or Stuntman with films such as Back to the Future II & III, Stunt Double for Michael J. Fox, and Ninja Turtles III, playing Raphael Stunt Turtle . The cinders of inspiration crucial to craft motorbiker jewelry can only be triggered when one walks the talk and actually lives the life of a rugged biker, and as part of the rugged biker culture. Like all top gothic creators, Will did what he promised, & obtained his inspiration for sterling silver motorbiker jewelry from living the rugged, odd-job, bohemian & a unpredictable life of the attitude motorbiker who performs solely things which capture his interest. Not taught by anyone and successful in a number of art forms including: skilled leather masonry, wax carving for bronze statues, and silvery jewelry, acrylic hand art and airbrush on canvas. His current artist interest is leather work & digital art.
Why replicas, fakes & Heavy Magic inspired jewelry is rising in popularity
In recent times, the brand has faced adversity in the form of countless offshore competitors possessing the talent, resources and ability to offer equally detailed, stunning and well-crafted luxury biker jewelry to bikers and other rock-culture lovers at a tiny fraction of its prices. Now, fans are offered a wide range of alternatives to original jewelry.
Enthusiasts are starting to wise up to the ugly truth behind branding, which is actually nothing other than an illusion. Brand is not something that customers can always be expected to pay for. In view of the widespread affordability of cheaper & just as intricate offerings, it is no wonder that designer label jewelry isn’t an unusual or rare sight on the streets despite the luxury brand prices of the original.
They are right. Why burn a hole in your pocket on designer label jewelry when one can get a almost identical product forged from the same best grade 925 sterling silver at a miniscule fraction of the cost?
However, in purchasing alternatives in the form of fakes or similarly styled inspired designs, it is critical to first know the grade of jewelry you are buying. Heavy Magic Jewelry competitors range from best quality alternatives and close replicas by bona fide jewelers to mass-producing manufacturers churning out poorly made imitations made from cheap metals such as aluminium & copper.
For a thorough & comprehensive discussion of fakes and replicas, the writeup at the chrome Hearts page will be very useful and informative.
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